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Marketing communication of the company Pinko, a. s.
Ottlová, Šárka ; Gullová, Soňa (advisor) ; Manová, Miroslava (referee)
The aim of the bachelor's thesis is to analyze marketing communication of the company Pinko, a. s., which is a Czech ice cream's producer, and to provide a potential suggestion of new marketing activities that could the company use. The first part of the theoretical section is dedicated to marketing communication and communication mix, the second part is focused on the ice cream market. The practical section of this thesis is focused on Pinko, a. s., its history, products and previous marketing communication. The added value of the thesis is a survey, which was to discover the awareness about Pinko, a. s. in the environs of its seat, consumer preferences in ice cream and favourite marketing tools. Results of the survey serve as a base for the suggestion of further marketing activities, which the company could implement.
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